Shooting is a sport of traditions. From the schedule of the day’s events to the customs and rituals observed to the guns and gear for the game, there are accepted ways and elements that have been fashioned over time. Yet even with something so well established, there is an underlying practicality that encourages change.

Take clothing, for example. There is no denying that there are certain styles and pieces that have become standard kit for driven shooting. But that does not mean they cannot be modified and improved with modern materials, added features and updated looks.

James Purdey & Sons understands this and has proven it with the introduction of its Autumn/Winter 2018 collection of clothing and accessories. Incorporating technical materials into elegant styles, the line showcases the ability of designers to modernize yet pay homage to time-honored tradition.

Take, for example, the new Bembridge technical tweed, which was achieved by weaving nylon threads into tweed fibers. The result is a coat that not only weighs 30-percent less than a typical tweed coat but is also more durable. In addition, the material offers greater freedom of movement while retaining the strength, warmth and looks of this classic garment.

The Snipe Coat is another standout. It features a two-layer, fully taped, breathable lining that incorporates a Sympatex laminated membrane to reduce weight and noise. Add to that handwarmer pockets; a detachable, adjustable hood with wired brim; inner storm cuffs; internal security pockets; and a wind guard over the front zipper, and you have a piece that is both stylish and functional.

And then there is the Shetland Shooting Fleece Jacket, perfect as an extra barrier in blustery weather. It features two layers of microfleece, a windproof membrane, a large cartridge pocket with wear-resistant quilting and Alcantara shoulder patches. It is a practical combination that will be appreciated in the field.

Such thought and attention to detail are evident throughout the range—from the extensive collections of menswear and ladieswear to the impressive array of leather and silver accessories. Each piece reflects the style and elegance that one would expect from a heritage brand like Purdey.