Hunters Answer the Call of the Uplands

fowl in a field

In front of a sold-out crowd at this past February’s National Pheasant Fest & Quail Classic, in Minneapolis, Pheasants Forever & Quail Forever President and CEO Howard Vincent announced the stunning and transformative effects of the organizations’ six-year campaign titled the Call of the Uplands. In total the campaign, the largest initiative in the history of the organizations, raised more than $565 million and improved 11 million acres of upland habitat.

At the heart of the campaign is a realization that America’s uplands are among the most treasured and threatened on Earth. “We were having an incredible impact on this landscape on a national level,” Vincent said, “but we also recognized it wasn’t enough. We were delivering about one million acres annually, and yet we had lost 50 million acres over the last two decades. That’s the size of Kansas. We had to have people answer the call.”

Pheasants Forever and Quail Forever share conservation missions and goals, each prioritizing habitat, access, education and advocacy. The Call of the Uplands campaign launched more than 16,000 educational and outreach events that reached more than 1 million participants. And in a country saddled with legislative gridlock, PF and QF helped score historic victories through passage of the Great American Outdoors Act and by contributing to the North American Grasslands Conservation Act, the Recovering America’s Wildlife Act and the Conservation Title of the Farm Bill. 

For more information about Pheasants Forever and Quail Forever’s Call of the Uplands campaign, visit or 

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