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The World of
shooting sportsman
Shooting Sportsman is the largest publication dedicated exclusively to wingshooting and fine guns. Reach passionate hunters, collectors, and outdoor travelers who are looking for the best gear, destinations, and services in the field.
The Readers of shooting sportsman
Shooting Sportsman readers are affluent, well-educated hunters and shooters who invest in top-tier gear and travel. Most own multiple shotguns and bird dogs, and enjoy clay shooting. Many are also collectors of sporting art, books, and decoys.
20,000
Magazine subscribers
30,000+
Instagram + Facebook followers
38,000
WEBSITE avg. monthly views
$346,500
Avg. Household income
17,000
email readers
55
AVERAGE AGE
Why Advertise With Us
Since 1987, we've cultivated a uniquely affluent and loyal community of wingshooters and fine-gun enthusiasts. Our readers are not just sportsmen—they’re collectors, travelers, and high-end gear buyers who value quality and tradition.
98%
Upland Hunt
60%
Waterfowl Hunt
80%
Shoot Sporting Clays
60%
Own Sporting Dogs
(2 dogs per owner on AVG.)
93%
College Educated
What Our Readers Say
Our readers are passionate about the content and quality of Shooting Sportsman—and they rely on it when making buying decisions. Here’s what they’re saying.
“I sell more of my fine double guns to Shooting Sportsman readers than any other magazine.”
— Bill Hadfield
Robin Hollow Outfitters, Addieville, RI
“The majority of bookings for my upland hunts have come from my ad in Shooting Sportsman.”
— Kyle Wagoner
Open Country Adventures, Imperial, NE
“I want honest insights into gear and places to hunt. Most of my hunting is via a guide, lodge, or paid-for trip. Access and learning where to go is important.”
— Jonathan L.
Washington, SSM reader
“An enjoyable and informative read that I can go back to many times between issues and it always seems fresh.”
— Thomas M.
Lllinois, SSM reader
“An enjoyable and informative read that I can go back to many times between issues and it always seems fresh.”
— Tad T.
Florida, SSM reader
“Shooting Sportsman is a cut above.”
— Leonard W.
klahoma, SSM reader
Download our Media Kit
Get all the details on advertising formats, rates, schedules, and audience reach. Our media kit has everything you need to plan your next campaign with Shooting Sportsman.
Contact Us today
Shooting Sportsman readers are looking for the very best in wingshooting trips, shotguns and gear. Our team would be glad to get to know you and connect you with our audience.
Endorsed lodges and readers & writers adventures
Terry Bombeke
Director of Wingshooting
Print and Digital Advertising
Ryan Doughty
Director of Advertising